Radio Evaluation
On the 18th November we broadcast the first ever Sub City radio show. The show was specifically set up to help raise money for Children in Need. We also created a different show called The Mojo Show. The genres were completely contrasting and this helped show diversity. When the assignment was given out to us we had a session of mind-mapping ideas. This is when the concept of Sub City came up. It was a simple show aimed to fill a gap in the market. Underground music such as Dubstep and Drum & Bass is not that widely accessible apart from on youtube. Our target audience was 15-35 year olds who fitted into a B-C demographic. The only problem we faced was figuring how we could get underground music out to the masses without making it mainstream. I therefore set up a youtube channel where we could post cross-media videos up so our fans could see what we were about before they decided they disliked us.
The show itself was a great success. Over the course of a month and a half we had gained over 24,000 youtube views, 114 subscribers and 188 fans on facebook. However the facebook page was taken down due to copyright grounds so we created a new one which currently has 118 fans after one week. We also set up a marketing campaign to try and spread the word about both the show and the youtube channel. The channel was much more of a success than any of us could have foreseen. However we used this success to publicise the show. We sent out messages to all our subscribers with the stratcast link to listen to the live show. We also bought 2,000 business cards to hand out to the public. Granted these did have spelling mistakes on them but it was a good learning curve for us because we learnt to triple check everything and not just rely on our instincts. I also got sponsorship from Wythall Surveying Services who bought us separate business cards and stickers. These stickers are going to be used in the future when we do our next marketing campaign because we wish to continue the Sub City brand. On the actual show we had over 50 listeners for a time. Granted some of them were made up but without them we still had roughly 35-40 genuine listeners. We therefore considered the advertising campaign a success because we had got three times more listeners than we had predicted.
For the actual production I was a presenter. Charlie and I shared the script pretty much equally and we tried to improvise some banter between the two of us similar to the banter that shows like Chris Moyles breakfast show have. However as our rehearsals progressed it did become clear that we were not just going to get the nack of it straight away and it did need working on. I did try to be as relaxed as possible on the show so that there was more chance of banter. However I personally found it hard to think of witty remarks quickly enough. It made it apparent how good the radio presenters are at their job.
The show ran smoothly with only minor hick-ups that we could not have done anything about. Occasionally the sound beds were overpowering on the presenters voices but that was quickly corrected by Dan on the sound desk. The show did lack features. However we all felt this was better than having a quiz in the show. As we had found out from the focus group I interviewed there was no real need for any sort of feature because people wanted just to listen to music and also they couldn’t think of a suitable idea for a feature which would fit in to the genre of the show. The schedule was accurate however we had planned for an hour and a half show but were only allotted an hour section. This was frustrating for out house DJ Jack Dargov as his big moment was cut short by transmission. We should have got prior concent from transmission but we thought as we were the last show on it would be alright to continue.
Overall the show was a great success and I felt that everyone had pout in as much effort as they possibly could do on this show. However sometimes I did feel that there was a lack of communication and that sometimes people were forgetting it was a group project and doing work, which could have been shared, to improve their own grades. This got increasingly frustrating as it eventually got to the point when there was three people doing the show and everyone else was just there filling in the edges. However I can not knock how well everyone worked when they were given a job.
On the Mojo Show there was a clear lack of enthusiasm and motivation in comparison to Sub City. This was because everyone preferred the concept of Sub City and although I personally felt that the Mojo Show would on a radio get more listeners it was hard to focus on that aswell when we had already taken huge strides for Sub City. The show was again a great success. Although sometimes it seemed that we were not bothered it did make presenting much easier. I was once again a presenter and found it much more conversationally enhancing than Sub City because I knew more about the artists that were being played on the show.
On the whole I felt that if we had put as much effort into the Mojo Show as we did Sub City then we would have had two diverse and successful shows. However I am sure that everyone will agree that Sub City became a huge hit with both people at college and on the internet. We have a wide fan base who wants to see more from us in the future so we are planning to do so. If I could do anything differently I would have liked to have been more involved in the technical side of the show. Overall I was really pleased with how everything went and am proud of what we as a group have created.
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