Radio Evaluation

Radio Evaluation

            On the 18^th November we broadcast the first ever Sub City radio show. The show was specifically set up to help raise money for Children in Need. We also created a different show called The Mojo Show. The genres were completely contrasting and this helped show diversity. When the assignment was given out to us we had a session of mind-mapping ideas. This is when the concept of Sub City came up. It was a simple show aimed to fill a gap in the market. Underground music such as Dubstep and Drum & Bass is not that widely accessible apart from on youtube. Our target audience was 15-35 year olds who fitted into a B-C demographic. The only problem we faced was figuring how we could get underground music out to the masses without making it mainstream. I therefore set up a youtube channel where we could post cross-media videos up so our fans could see what we were about before they decided they disliked us.

            The show itself was a great success. Over the course of a month and a half we had gained over 24,000 youtube views, 114 subscribers and 188 fans on facebook. However the facebook page was taken down due to copyright grounds so we created a new one which currently has 118 fans after one week. We also set up a marketing campaign to try and spread the word about both the show and the youtube channel. The channel was much more of a success than any of us could have foreseen. However we used this success to publicise the show. We sent out messages to all our subscribers with the stratcast link to listen to the live show. We also bought 2,000 business cards to hand out to the public. Granted these did have spelling mistakes on them but it was a good learning curve for us because we learnt to triple check everything and not just rely on our instincts. I also got sponsorship from Wythall Surveying Services who bought us separate business cards and stickers. These stickers are going to be used in the future when we do our next marketing campaign because we wish to continue the Sub City brand. On the actual show we had over 50 listeners for a time. Granted some of them were made up but without them we still had roughly 35-40 genuine listeners. We therefore considered the advertising campaign a success because we had got three times more listeners than we had predicted.

            For the actual production I was a presenter. Charlie and I shared the script pretty much equally and we tried to improvise some banter between the two of us similar to the banter that shows like Chris Moyles breakfast show have. However as our rehearsals progressed it did become clear that we were not just going to get the nack of it straight away and it did need working on. I did try to be as relaxed as possible on the show so that there was more chance of banter. However I personally found it hard to think of witty remarks quickly enough. It made it apparent how good the radio presenters are at their job.

            The show ran smoothly with only minor hick-ups that we could not have done anything about. Occasionally the sound beds were overpowering on the presenters voices but that was quickly corrected by Dan on the sound desk. The show did lack features. However we all felt this was better than having a quiz in the show. As we had found out from the focus group I interviewed there was no real need for any sort of feature because people wanted just to listen to music and also they couldn’t think of a suitable idea for a feature which would fit in to the genre of the show. The schedule was accurate however we had planned for an hour and a half show but were only allotted an hour section. This was frustrating for out house DJ Jack Dargov as his big moment was cut short by transmission. We should have got prior concent from transmission but we thought as we were the last show on it would be alright to continue.

            Overall the show was a great success and I felt that everyone had pout in as much effort as they possibly could do on this show. However sometimes I did feel that there was a lack of communication and that sometimes people were forgetting it was a group project and doing work, which could have been shared, to improve their own grades.  This got increasingly frustrating as it eventually got to the point when there was three people doing the show and everyone else was just there filling in the edges. However I can not knock how well everyone worked when they were given a job.

            On the Mojo Show there was a clear lack of enthusiasm and motivation in comparison to Sub City. This was because everyone preferred the concept of Sub City and although I personally felt that the Mojo Show would on a radio get more listeners it was hard to focus on that aswell when we had already taken huge strides for Sub City. The show was again a great success. Although sometimes it seemed that we were not bothered it did make presenting much easier. I was once again a presenter and found it much more conversationally enhancing than Sub City because I knew more about the artists that were being played on the show.

            On the whole I felt that if we had put as much effort into the Mojo Show as we did Sub City then we would have had two diverse and successful shows. However I am sure that everyone will agree that Sub City became a huge hit with both people at college and on the internet. We have a wide fan base who wants to see more from us in the future so we are planning to do so. If I could do anything differently I would have liked to have been more involved in the technical side of the show. Overall I was really pleased with how everything went and am proud of what we as a group have created.

Research for the mojo show.

Before we began planing the production of our show we had to research into the target audience. We had already decided we were going to aim the show at people on their break at work for lunch and for people who wanted to just chill out. This was to show our versatility.

Primary Research for The Mojo Show.

The following questions were asked to fifty people who we believed were between the ages of 15 and 25, which was the target audience for the mojo show.

1: Would you be interested in listening to a band or artist cover an acoustic version of current and recent chart tracks?

2: How old are you?

3: Do you listen to the radio?

4: What station do you listen to?

5: Would you prefer to hear a large variety of acoustic coverings, or mostly covers of chart music?

6: If this acoustic show had only a one hour slot, what time do you feel would be most suitable?

7: Would you find it appealing to hear a ten minute feature on a band, which will also be performing live on air?

8: If a radio station was created that solely played acoustic covers, would you listen to it?

Analysis of questions:

Question 1 proved to be very positive towards the creation of the acoustic show, with 37 of the 50 agreeing that they would be interested. This is great because it is a clear majority of the people we asked agreeing with the idea for our show design.

Question 2 was the general age question. We asked this second because it was more important that people were interested in acoustic music before hearing their age. The highest collected number was 16 people being the age of 19. Followed by 12 people who said they were 16 years old. Then in third place were 17 year olds with 10 people saying they were that age. From the people asked I still feel that the target should remain between 15 and 25 year olds as these were still the people that answered the questions, and follow the same demographic.

In question 3 we asked the 50 people if they listened to the radio. Positively 43 of the people said that they did listen to the radio, leaving only a very small 7 who said they did not. This of course is a good sign for us as it indicates that those who may be interested in the show already listen to the radio; and therefore do not need encouragement to tune in without wanting to.

Question 4 was a follow on from question 3, in which we asked the 50 people what stations they chose to listen to. From the 43 who said they listened to the radio, 41 said that they listened to radio 1, leaving the other 2 saying that they listened to BRMB. This works in our favour as our target audience is the same as radio 1’s, and similar to acoustic music, radio 1 has the live lounge which plays acoustic covers. This then indicates further that the mojo show can be successfully received from our target audience.

The purpose of question 5 was to see if people wanted to hear only acoustic covers of chart music, or a whole variety of acoustic covers. The results of this were that 30 said that they would want to hear a variety of covers, 15 said that they would only want to hear chart covers; and 5 said that they would be happy to hear both. This also is fine for us, because we can take the 30 as definite positives for our show, but can also choose to accept the further 5 as agreeing with varieties of music, helping create a better range in our show.

In question 6 we wanted to see what the public thought would be the ideal time to air the hour long show.  24 of the 50 said that the best time would be between 4 and 5 p.m. 20 people felt that a 7 p.m. to 8 p.m. time slot would be best, followed by 5 who thought that 1 to 2 p.m. would be best, and 1 person who wanted it to be from 9 until 10 p.m. We would choose to accept the highest majority of the public, which was 4 until 5 p.m. this would be the most suitable time for us to air the show, and would be the most likely time to attract the most optimal viewers.

Question 7 was intended to find out if people were interested in hearing a ten minute feature of a live band. Perfectly for us, all 50 of the people asked agreed with this feature. This obviously means that if we were to make the show then it would go ahead with the feature of the band.

Finally we used question 8 to see if people would listen to a radio station that was created, playing specifically acoustic covers and nothing else. 44 of the people asked said that they would, 3 people said that they would give it a try and 3 people said that they would not. We were very happy with this result as the very minute 3 people who said they would not listen, were heavily outweighed by both those who said they would listen; and also those who said they would try it out.

Vibe FM Production work

For Vibe FM I was again in charge of cross-media. I began by setting up a youtube channel and facebook page. I tried to spread the word by sending suggestions to my friends on facebook. This essentially is a free advertising scheme. Some people then joined the group and this would come up on the friends news feed and again would generate interest. For the cross-media feature I wrote a parodyof the famous Kings of Leon song Sex On Fire.

Kings of Leon Parody

Stay where your staying
Don't make a sound
I know your listening
Your listening

All the commotion
I’ve heard people say
Cuz its got them talking
Talking

MOJO
We’re the mojo show

On the radio
At the break in your day
Or while your driving
Your driving

Bands start the show
Acoustic and live
Feels like you're flying
You're flying

MOJO
It’s the mojo show
Consumed
With your mojo

Hotest new station
Give us a call
and we will take it
Take it

You’ll want it forever
But it’s just for a bit
Cuz we are the greatest
The greatest
The greatest

Mojo
it’s the mojo show

I then went to musical students and found two singers and asked if they could sing the parody for us. We were then going to record footage of them singing in the studio and doing a live loungesc video. The following day the girls came in and we recorded it with two cameras. We then edited it down and added in the soundtrack we had recorded onto myriad. However we decied as a group that the vocals were not good enough or what we were looking for. I therefore tried to add reverb and other effects to the vocals to try and make use of the footage. However this didn't work as well as we needed it to so the producer decided to ditch the idea.


As a presenter on the show it was important for me to have prior knowledge of what was on the script. Therefore our producer who wrote the script e-mailed us with it so we could look through it and rehearse. As you will see in the script below, there is parts where we had to improvise. This was to be filled with topical talk and banter.

The Mojo Show

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Greg: Hello and Welcome to the first ever mojo show on Vibes presented by myself Greg Martin, and joining me are Jack dargov.

Jack: Hello

Greg: and James D’Arcy

James: Hello

Greg: We’re going to be playing some of the best in acoustic, chill out music and live performance tracks from around the world.

James: We want to hear you’re thoughts on the tracks today and any requests, you can either let us know by texting, email us or chatting on our facebook.

Jack: here we go with the first track, a great party tune in an acoustic style by The King Blues, covering Dizzy rascal’s Bonkers.

Bonkers - The king blues  2:30 (fade out of track)

Greg: That was bonkers by The King Blues, an excellent tune to start off the show, 

Jack: We’re going to bring the tempo up now, with a brilliant track from Tinchy Stryder covering  – Sweet Dream / Beat Again by JLS. This track also feature Amelle Berrabah, with amazing vocals doing the track justices. I have to say this has to be my favourite track on the playlist today.

Jack: (  Thoughts on the track ….. improvised  debate )

Jack: Anyway I think its time you have a listen to this awesome track  - Pre Fade Track

James: Katy Perry and Newton Faulkner coming up later in the show so stay tuned.

Sweet Dreams/Beat Again 3.41  

Mini Ident ( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

Greg: You’re listening to The Mojo show on Vibes the Time is __________, on Friday the _______

Jack:  I think its time for the next track,

Greg:  yeah, as promised earlier were playing Katy Perry performance of MGMT Electric Feel, personally I’m glad she’s preformed an acoustic version because it just shows how diverse of an artist and true talent she really is.

Debate about this track between everyone. 30’ seconds

James: Right then, let’s pay it. – Pre Fade Track

Jack: Any requests text in or email us, or you can chat to use on facebook.

Kate Perry – Electric Feel 3:29

Mini Ident ( Greg shorten 0:03 )

Soundbed  Dizz1 Here I Come 2:00

Read out Text, email, facebook status do any shout outs, (Make them Up if needed)

Greg: Explain what’s coming up in the show,

- Talk about Children in need

- Exclusive Track being played from up and coming artist (competition) , other presenter joins in conversation.

- Talk about the news coming up at half past.

Jack: Anyway here’s another one of my favourites, Newton Faulkner with Mama Do, one of the most soulful tracks, I’ve heard in a while.

Mama Do – Newton Faulkner 2:53

(ident Greg Mini 0:04)

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over)

Greg:  The last song you just heard was Sex On Fire - Alesha Dixon and now over to Lewis Butler with the News.

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident () + Mini ident ( Intro Ident 0:07)

Greg:  Greg announce the request tracks, Tracey Chapman – Fast Car!.

Jack: (Give his opinion on the song, little debate about the song between guest.)

James: Okay I think its time to play this track then – Pre Fade

Fast Car – 4.52 ( fade out of song  slow and talk over it)

Greg : Coming up at quarter to 1, Is our up and coming band performance’s live stay tuned to The Mojo Show.

Topic of the day, Talk about up and coming events acoustic performance Greg martin has all the information.

Talk about any gigs you’ve been to recently or live performances

Jack: Right now we have Since U Been Gone, being preformed acoustically by the extremely talented Kelly Clarkson, love this track, and I’m sure you will too.

Since U Been Gone – Kelly Clarkson 3:14 4.05 + You Know I'm No Good-Arctic Monkeys - 3.44

Mini Ident ( Greg Mini short 0:03) Soundbed Jazz 02:00

Greg: you just heard the Arctic Monkeys Covering, Amy Whinehouse song You know I’m No Good.

James: (Talk about how much you love the arctic monkeys so much)

Greg: Introduce the feature talk about it in a lot of detail Other Presenter shall join in.

Greg Mini Ident (0:04)

The Main Feature 10 mins

Intro Ident ( 0:07 ) + Soundbed Dizz1 02:00

James: Well that was the live performances we record so guys what were your thoughts on the track?

-          The Presenter Discuss between themselves

-          Tell people to vote in how they can vote what its for ect.

Greg: Well anyway, here are some more songs for listening pleasure another chilled out track from Stop Me – Mark Ronson

- Pre Fade Up 10’s

 Stop Me – Mark Ronson 3.57

Mini ident ( Greg Mini 0:04 )

Greg: You’ve been listening to The Mojo Show here on Stratcast, I think we’ve just about got time for one last track now, hope you’ve enjoyed the show and have a great weekend.

Jack: Don’t forget to vote on who you would like to win the out of the up and coming artist give them the chance perform live on children in need.

James: Yes and here our final song request by Paul on the text lines ask us to play Beautiful Day by U2 live. 

Beautiful Day by U2 5.04

Intro Ident 0:07

The producer also created a treatment for the show. The treatment was important because it clearly signalled all the important areas and aspects of our show.

Treatment

Working Title: The Mojo Show.

Length: The show will be 1 hour in duration, we will ensure that the myriad desk is set up to play the idents, beds and tracks at the exacted time automatically.

Format: The show will be recorded onto Myriad using the Alice 2000 desk. The pre-recorded show will then broadcast live via Ustream.tv. All the idents and beds were pre-recorded using a Zoom Mp3 recorder and edited on Soundtrack Pro. The Promo will be shot using Sony AA DV camcorder and then edited using Final Cut Pro.

Target Audience: The target audience for our show is 15 – 25 years old. All the music content is either live performances, acoustic or covers from a variety of famous artist. The physiographic research tells us our audience are really passionate about their music and would like to hear their favourite artist perform unconventional tracks. The target audience is similar to radio 1 and radio 2 as the artist chosen is usually played on this stations. The show will be broadcast around Stratford College and on the Internet. The content will be shown on facebook and youtube, these are sites aimed at our target audience.

Synopsis: Greg Martin, Jack Dargov and James D’arcy will present the show. The show is aims to play unconventional music, from modern and popular artist. The genre of music is very diverse from artist like Thinchy Stryder to the Arctic Monkeys. The entire track selection is very up to date and modern. The show is aim at people that are passionate about there music and don’t want to hear artist being auto tuned by their record labels and want experience the raw sound from the artist. In such the presenter will discuses in light hearted and informal debate about the tracks intelligently, and advice the audience of artist we like, promoting events in the local area where they can listen to similar music. With the recent successes of radio 1 live lounge CD that has just realised 5^th Vol CD, show there is an growing demand for the music. Our main feature is (Up and Coming Artist) we get 3 up and coming artist to perform. Then the audience will vote on there favourite intern donate money to CIN. The Video of their performances will be post on our Youtube and Facebook page. This cross-media platform of our station, will give our audience more interaction with the radio station.

Style: The style of the show will be informal and light-hearted chat with some banter, however our tone will be charm and relaxed as this is a lunchtime show.

Feasibility: The show is very feasible to create, we’ve understood our target audience well this will be shown in our research.

Budget: There is no budget.

Deadlines: 5^th November.

After we had the treatment and had created a playlist the producer put this into a running order. So we could have it to glance at during the actual broadcast.

Soundbed

Ident

Music

Pre Fade

___________________________________________________________

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Bonkers - The king blues  2:30 (fade out of track - 6’s )

Pre Fade Track -  Sweet Dreams/Beat Again 3.41 

( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

 Kate Perry – Electric Feel 3:29 - Pre Fade Track 5’s

Greg shorten ident 0:03

Sound bed  - Dizz1 Here I Come 2:00

Mama Do – Newton Faulkner 2:53

ident Greg Mini 0:04

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over) - 10’s

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident ()

Intro Ident 0:07)

Pre Fade Track – 10’s

Fast Car – 4.52 ( fade out of song  slow and talk over it) – 10’s

Since U Been Gone – Kelly Clarkson  3:14+ You Know I'm No Good-Arctic Monkeys - 3.44

Greg Mini short 0:03

Soundbed Jazz 02:00

Greg Mini Ident 0:04

The Main Feature 10 mins

Intro Ident 0:07 

Soundbed Dizz1 02:00

- Pre Fade Up 10’s

Stop Me – Mark Ronson 3.57

Greg Mini 0:04

Beautiful Day by U2 5.04

Intro Ident 0:07

PLAYLIST

Bonkers - The king blues  2:30

Kate Perry – Electric Feel 3:29

Mama Do – Newton Faulkner 2:53

Sex On Fire - Alesha Dixon 3.32

The News – 3:30 – 4:00

Fast Car – 4.52

Since U Been Gone – Kelly Clarkson  3:14

 You Know I'm No Good-Arctic Monkeys - 3.44

Feature  - 10 Mins , Empire – Bad Man ( Acoustic ) 2:57 Ella Hogan + Jack Slater, Mike O’Conor – Those Days 6:57

Stop Me – Mark Ronson 3.57

Beautiful Day by U2 5.04

Radio Analysis

Radio Analysis

         Radio stations can often be identified by the presenter. I will be looking at how they achieve this branding and what methods they use to aid them. The most key part of a radio show is the presenter. Because there is no image for the listener to watch, the show has to ensure that the audience keeps both engaged and interested in the programme they are listening to. A prime example of this is the Chris Moyles Show. Chris Moyles has become so successful over the past decade he now is a well known face, despite only recently creating a television programme. His success is down to numerous things such as how he interacts with his colleagues and makes the audience feel they are in on the joke and part of the group. He does this by controlling his voice. He uses the pitch, projection, pause and pace of his voice to control the atmosphere they are trying to create. A key example of this would be during the quizzes that they do. When he is in the quiz he speaks in a fast paced voice. This is to engage the audience and get them focused on what is happening. It also adds a satirical edge to it. This is another way to engage with the target audience because as it is a breakfast show, the audience will have only just started the new day and may not be switched on yet. However when he comes to the results his voice completely changes. The fast paced, quite high pitched, tone is ditched for a slow deep voice with lots of pauses. This adds tension for the listener, again focusing on getting their attention.

         A similar approach is taken by BBC five lives Danny Baker. However as his target audience is some 20 years older than that of Chris Moyles’s breakfast show. The differences become apparent when you compare their two shows. Danny Baker, despite having a slight accent, he uses proper queen’s English and focuses on the information he gives being the point of interest, whereas on the Chris Moyles show he tries to focus on the satirical side and gains interest that way. Something I have noticed is that during the breakfast show on Radio 1 there is a lot of dead air, when the presenters aren’t speaking. This usually comes after a joke, this could be to either drown out there own laughter or to give the audience time to laugh for themselves. On the Danny Baker show instead of fading all the mics down he tends to say er and erm quite a lot. This style makes the audience feel he is talking to them in particular, creating a relationship between them and presenter. The content of both these shows also clearly is aimed at a specific audience. The difference in features is quite vast but they do share similarities. For example the sausage sandwich game by Danny Baker tends to focus on entertaining the elder generations rather than Chris Moyles' "Oh Whats Occuring". A way that Moyles targets the younger generation is by using the voice of Nessa out of a successful sitcom Gavin & Stacey. Like the quiz, Gavin & Stacey is aimed at people aged 15-35. The audience will then begin making associations between the two and this will in turn help raise the profile of both the shows. On the other hand the sausage sandwich game has it's own identity and is enjoyed by many. There are internet forums claiming that the game is the "best game ever". This makes the success of the show aparent to anybody, even if they hadn't previously heard it. 

         Both these shows are aimed at completely different generations and demographics, which is why they both have completely different but successful presenting methods. ASDA Fm on the other hand has a  completely different approach to how they reach their intended audience. As the name states the channel is simply there as background noise to improve the shoppers experience. Instead of using any random song, they decide on their playlist by what is happening in the store. For example when the Twilight DVD was released, they played a Twilight playlist for that week. This playlist included tracks from  the film, aswell as songs they felt was appropriate to the station. The channel runs from a small booth in Leeds and the main presenter, 43 year old Vicky Locklin, is far from being a household name. However she is the presenter for Britains largest radio station. The reach of ASDA FM is 18 million. These 18 million includes shoppers, employees and online listeners. Vicky is perfect for this station because she fits the stereotype of housewife going to do the food shopping, which is the target audience, and this allows her to interact with the audience and they feel like she is one of their own. Her soft but energetic tone is also ideal for the station as they are trying to create the impression that the station is just some other shoppers trying to improve your own experience.

Research

For our audience research we split the team into different groups. Dan and Charlie would focus specifically on Primary and Secondary research, I would do the focus group and Jack would research PSB. 


The focus group has been made into a video which can be found on the subcity youtube channel. For the focus group I created questions that were relevant to both the show and charity. I tried to get the group thinking about ideas and concepts which we could use on the show to help promote the idea of Children in Need. The focus group can be found by following the link below.

http://www.youtube.com/watch?v=A2Bvx-7o8cA

Analysis


The findings in general where that the majority of students have done some work for charity however they have had to have been pushed towards it. i.e by school. 


We also found out that students feel that some sort of collaboration with big artists (Netsky & Nero) as a charity single would help raise money for charity and also keep to the genre of the channel. 


Students also thought that a good way to engage the audience for the full two hour show would be to include guests and quiz shows. We have addressed this as you can see in the script by including guest speakers Arron Snipe and the winner of the presenter challenge being announced.


We also found out that people are most likely to listen to our channel when they are either surfing the internet or driving. This is most likely to be at around 3-5pm. We concluded this because the majority of people in our age bracket get home from college/work and go onto the internet to sites like facebook and twitter. 


Primary Research: Questionnaire

1. Do you listen to Dubstep, Drum and bass, Hip Hop or Grime, or maybe all of them?

2. If not then what don’t you like about these types of music?

3. How old are you?

4. Do you listen to the radio, if so then what station/stations?

5. What time of the day would you likely listen to it the most, and where would you be?

6. If a radio station was created that played more non mainstream music such as drum and bass and dubstep, would you listen, and if not why?

7. Other than the music being played, what other things should be added e.g. news, a game or quiz?

8. Why would you add this and not others?

9. In a one hour radio slot, would you use 25 minutes of music, 35, 40, or 45?

10. Finally if all the above questions helped create a radio station with the genre of music being the above, do you feel that Sub City FM would be a suitable name, and if not why?
These questions were asked to 100 people who seemed to look/be between the ages of 15 to 25 at the Bull Ring in Birmingham.

Primary research analysis

Charlie and Dan went to the Bullring to ask these questions to members of the public they felt looked between the ages of 15 and 25. They chose the Bullring specifically because they knew that it was a central hub where lots of people with very different opinions, styles and interests would be. They chose these questions as they felt they were suitable for the show we wished to create. They purposely chose the first question to be about their music interests, rather than their age as if they did not like the types of music then we needed to know at the start, rather than a few questions in. Other important questions asked were what features they would like to hear as well on the show, other than just music? This was important as it gave us the chance to see what our hopeful target audiences would want to listen to that would be relevant to them. Another very important question was how much music should be played in the show: 35, 40, 45 minutes? This was because we wanted to know how much music time the majority of people wanted to hear, so that we could work on filling the rest of the time with news and features. They also aimed at keeping the questions open ended so people did not just answer with yes or no answers (even though most did anyway), they wanted them to specifically tell us what music they listened to, and where and when and why they might choose a certain feature over another.

The outcome of the questioning was as follows:

On answering question 1, 71 people said that they listened to all, or some of the genres listed; and 2 of these said that they sometimes listened to the genres. This meant that 29 people said that they did not listen to the genres of music that were listed. Despite 29 people being a large number, in comparison to 71 people saying that they liked the music then I would choose to believe that the overall majority did like the listed genres of music.

Question 2 was for those who said that they did not like the genres of music in question 1. This was designed for us to find out why people did not like these types of music so to see if we could change that through the show. 48 of the 100 people asked either answered not sure, or just did not answer at all. A further 33 people gave various reasons as to why they did not like the music: some finding it boring or too loud and some just stating that they hate it. But 14 people just said that they specifically just liked other genres of music. The feedback from this was good as those who did not like the music, mainly did not like it because they were into other genres and not because they were just against the music. This furthers our purpose for doing this because the likes of Dubstep and drum and bass just isn’t as mainstream as other genres, but it does not mean that their following is not huge because it is.

Question 3 was asking people how old they are. Our original target audience was from 15 to 25 year olds, based on the radio 1 target audience. As we knew that there was no point in asking people of older generations, or younger; we purposely sought out those members of the public who looked to be within the ages of our target audiences. 48 out of the 100 wee between the ages of 14 and 19, and out of this number 38 of them listened to all or 1 or more of the listed genres. With just under half of the people asked being between 14 and 19, and the majority of those liked the music, and then we definitely are on the right track with the choices of music. The other 52 people asked did beween the ages of 20 and 30, with 31 of these also like the listed genres. From the evidence from question 1 being linked with that of question 3, then I believe that the target audience can remain the same along with the genres of music.

Question 4 wanted to know whether the people listened to the radio or not. 46 people said that they did listen to the radio, with the most common answer being radio1. However out of the 46 people who said yes, the majority of these were between the ages of 14 and 19, even though they got the majority by a mere 2 extra answers. 53 of the 100 said that they did not listen to the radio at all, with 1 person saying that they listened to it sometimes. Because 53 was the overall number of people, then that meant that more people did not listen to the radio than did, which would cause us a problem with creating the show; but the results from question 6 help us out there.

Question 5 asked what the most common time and place they listened to the radio was. 18 people listened to the radio at p.m. times, whilst 8 listened at both a.m. and p.m. times. 20 people listened to the radio at a.m. times, but when adding the majority number of 20 with the 8 who listened at morning and evening then you reach 28. This means that we would target our listeners at p.m. times. Also as the majority of people listened to the radio in the car, then we would aim it at coming home from work and college and university from 4 p.m. to 5 p.m.

Question 6 asked the public if they would listen to the radio if a station was created that played more non mainstream music. 33 of those who already listened to the radio said that they would listen to a station that played more non mainstream music, and again 33 of those who did not listen to the radio said that they would listen to a station if it played more non mainstream music. Out of those who did listen to the radio already, 14 of them said they would not listen to a non mainstream station, and 18 of those who did not listen to the radio said that they would not listen to a non mainstream station. From all of these answers, quite a good majority of the people said that they would listen to a station such as the one we plan to create, and therefore outweighs the fact that in question 4 more people did not listen to the radio than those who did.

In question 7 we wanted to find out what other features or sections of the show we could or should include keeping our listeners interested. The majority of people who answered this question said that they wanted to hear the news, with 46 people suggesting it. Followed by 20 people who said that they wanted to hear all the features listed. 13 people said they did not wish to hear any of the listed features in a show, but that was beaten by 10 people who answered games, 2 people who wanted games and quizzes. There were 6 people who wanted quizzes and 1 person who wanted both news and games. We will use all of this evidence to come up with ways to keep the audience interested and interactive with the show. Such as the live interview with a Dj, and the news that will be relevant to the age group and the announcement of the winner to the 'Dubstep bogeys game'.

In question 8 we wanted to know why they would add a certain feature and not any of the others. We did this to see if we could choose a feature that people did not choose much and make it better, and hopefully make it more appealing. A majority of 39 people did not answer this question, or just did not know why. Also 6 people felt that by adding features then they would take up valuable music time in a one hour show. 35 people were happy to hear the news as well as games and quizzes, whereas 11 people thought that the news was boring, and so were games and quizzes. By using this evidence I feel that we should use a news feature, but remain away from the usual games and quizzes that the radio uses. It may be more relevant and appealing to use music based interviews and have the only game feature be the announcing of the winner of the bogeys game.

We used question 9 to see how the public would feel about the amount of music being played on the show. We worried that in a one hour slot, we did not want to play too much music and leave too little time for anything else, or vice versa. Our answers suggested that 40 minutes was the best time with 39 people agreeing with this time length. In second place was 45 minutes with 31 people choosing this time period. The rest of the choices were not very popular with only 9 for 25 minutes and 18 for 35 minutes. We feel it would be best to stick to 40 minutes of music time so that we have enough time to cover all other aspects of the show. However as 45 minutes was a close runner up, we can select a song that may run over a couple of minutes, or play a song at the end of the show to close with; or more than likely let the Dj we plan to interview live play a short mix for us.

The final question we asked to the 100 people of the Bullring was whether they thought that if all the questions above were used to create a radio show with the genres of music being the ones listed above; then would they find the name Sub City an appropriate one. Thankfully out of the 100 people asked all of them answered yes so we can safely acknowledge that the name is acceptable to the public.

Finally jack looked into PSB and commercial radio. These were his findings.

PSB and Commercial radio

Commercial and PSB radios...

PSB

In the UK the term PSB refers to broadcasting for the public benefit rather than purely for commercial reasons, the regulator body Ofcom, specifies that only certain TV and radio broadcasters fulfill certain requirements as part of their signed agreement for them to broadcast at all. All the BBC’s TV / Radio channels have a public service remit, even those which are digitally formatted.

Also, all other channels on terrestrial analogue TV – ITV, Channel 4 and Five are in a contract to provide public service programming , they have to do this because they can be freely viewed all across the nation for free basically. Recently introduced ‘third tier’ of almost 200 community radio services are specially recognized by Ofcom for being providers of public service broadcasting.

Commercial

Commercial Radio’s are awarded with a licence from Ofcom to allow the broadcast in their given areas, they are tested and nominated through which radio station is the best, and they call this procedure ‘A Beauty Contest’. Stations submit highly detailed applications containing their proposed format .With that, Ofcom can choose if it is suitable for the area and if that genre of station is needed.

The majority of stations in the UK broadcast to a city or a group of towns within an average radius of 20 – 50 miles, second tier regional stations cover larger areas, such as West midlands. The normal genre of these stations is pop, but in different cities the music taste is catered for them and on digital radio.

In most cases of working as an independent company, a lot of the local stations are owned by larger radio groups which broadcast to many different areas. The largest radio operator is ‘Global Radio’.